LEGOLAND® Florida Resort Becomes First Theme Park to Have Official Currency Listed on an Exchange Board
Exclusive Partnership with Travelex Allows Travelers to Buy
LEGOLAND® Dollars for Use at LEGOLAND® Florida Resort
Winter Haven, Fla. (July 23, 2015) – LEGOLAND® Florida Resort has entered into an exclusive partnership with Travelex, the world’s leading independent foreign exchange business, to list the resort’s official currency, LEGOLAND® Dollars, on Travelex’s currency exchange boards at 55 participating Travelex locations.
This partnership represents the first theme park to have an official currency listed on a currency exchange board. The LEGOLAND Dollar will be available for purchase at a 1:1 exchange rate to the US Dollar, with a minimum exchange of $5 USD. LEGOLAND Dollars will only be available for purchase with US Dollars. LEGOLAND Dollars can be purchased through select Travelex locations for the summer 2015 season.
With a $50 USD purchase, guests will receive $50 in LEGOLAND Dollars, plus an additional $39.25 in added value, including free parking, an upgrade to the LEGOLAND Water Park and an order of the resort’s famous Granny’s Apple Fries. LEGOLAND Dollars can be spent at any of the park’s restaurants, concessions, retail stores and more.
LEGOLAND Dollars will be available at Travelex locations in Atlanta, Boca Raton, Dallas, DC, Fort Myers, Fort Lauderdale, Houston, Orlando, Palm Beach, Philadelphia, and Tampa. For a full list of locations, visit www.travelex.com/legoland.
“Everything at LEGOLAND Florida Resort is created for kids, including the currency. By using LEGOLAND Dollars with a playful design, it builds on the immersive experience for young guests. Although we accept U.S. currency, only LEGOLAND Dollars will get you an additional $39.25 in added value,” said Adrian Jones, General Manager, LEGOLAND Florida Resort.
“We’re pleased to add the LEGOLAND dollar to our extensive range of currencies this summer. Of course, LEGOLANDFlorida Resort comes as highly recommended by my two sons, ages 4 and 8, but we’re also happy to offer additional value and benefits to our customers through this partnership”, said Christopher McShane, Head of Retail, Travelex.
For more information or to book a trip visit www.legolandflorida.com.
About LEGOLAND® Florida Resort:
LEGOLAND® Florida Resort is a 150-acre interactive theme park with more than 50 rides, shows and attractions, a Water Park and The LEGO® World of Chima presented by Cartoon Network all geared to families with children ages 2 to 12. The recently opened LEGOLAND® Hotel, located at the resort, features 152 highly themed rooms and suites, LEGO décor, interactive play areas, a pool and a restaurant. There are currently five other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London and LEGOLAND Malaysia —the sixth LEGOLAND Park and first in Asia. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLAND.com.
About Merlin Entertainments:
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 thousand employees (peak season).
Merlin has twenty five attractions and two hotels in North America – including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park and hotel; and LEGOLAND California theme park with water park and the SEA LIFE aquarium and themed hotel; Orlando Eye; Madame Tussauds celebrity wax attractions in New York; Washington DC; Las Vegas; Hollywood; Orlando and San Francisco; LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Michigan; Dallas/Fort Worth; the Mall of America in Minneapolis; Orlando, Florida and Charlotte – Concord, N Carolina – underlining the company’s position as the world’s biggest global aquarium operator. Visit www.merlinentertainments.biz for more information.
TRAVELEX is the world’s largest foreign exchange specialist with over 1,400 stores and 1,250 ATMs across 29 countries, at key airport, seaport, rail and tourist locations. Over 40% of travelers – 1.7 billion passengers a year – pass through airports where Travelex operates including the major gateways at Amsterdam, Beijing, Frankfurt, Hong Kong, London, Mumbai, New York, Paris, Sydney & Tokyo. Every hour Travelex provides foreign currency to more than 2,000 customers.
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